SEO test result

Last tested URL from domain thenegotiator.co.uk:

https://thenegotiator.co.uk

Loading the page

URL address (destination address in case of redirection):
https://thenegotiator.co.uk/

Retrieved from:
4. 2. 2025 08:34

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 0

Well done! The URL goes directly to your content.

2 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: Error

Obě adresy 'https://thenegotiator.co.uk' a 'https://www.thenegotiator.co.uk' jsou dostupné. Jedná se o duplicitní obsah, jednu z adres přesměrujte na druhou.

0 / 1

URL length: 28 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: -

There is a robots.txt file uploaded on your site, but the sitemap address is not filled in.

1 / 2

Sitemap: -

The site map address is not filled in the robots.txt file.

0 / 2

Achieved score:

7 / 11

Content analysis

Character set settings: UTF-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 71 - 95 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en-GB

Great! Your page is set to the language used.

1 / 1

Meta title: Home - The Negotiator

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: -

Your page does not have the correct meta description!

0 / 2

H1 heading:
<h1>The Negotiator - The essential site for residential agents</h1>

Well done! Your page contains H1 heading.

2 / 2

Order of headings:
     <h1>The Negotiator - The essential site for residentia…
          <h2>Three more estate agencies sign up to ‘growing’ br…
          <h2>‘Rental market showing clear signs of softening’
          <h2>GUEST BLOG: ‘The folly of Labour’s non-dom clampdo…
          <h2>Jeremy Corbyn slams landlords and demands rent con…
          <h2>New twist in EWS1 scandal as BBC and RICS wade in
          <h2>‘Rent in advance is widespread and needs to be ban…
               <h3>Features
          <h2>Is 2025 the year we finally speed up property tran…
          <h2>EIGHT-YEAR HIGH: Property listings and net sales u…
          <h2>2025: Property industry experts predict what’s in …
          <h2>HOUSING SUPPLY AND DEMAND: 2024 rivals 2021 for bu…
          <h2>PROPERTY PRICE TRACKER: Town and city performance …
          <h2>‘This property is virtually sold!’ How photo tech …
          <h2>‘Young ambitious estate agents face too many barri…
          <h2>ANALYSIS: Property supply and demand ‘looking good…
          <h2>The Ombudsman Files – Reckless tenant referencing …
          <h2>How effective is email marketing for estate agents…
          <h2>ANALYSIS: TOWN AND CITY TRACKER – North-South divi…
          <h2>ANALYSIS: Property supply and demand ‘looking good…
          <h2>ANALYSIS: TOWN AND CITY TRACKER – North-South divi…
          <h2>REGIONAL HOUSE PRICES: Long-term trends have resum…
          <h2>PROPERTY MARKET UPDATE: Seasonal price falls but s…
          <h2>LOCAL PROPERTY PRICES ANALYSIS: Northern cities pe…
          <h2>How effective is email marketing for estate agents…
          <h2>Digital marketing trends for estate agents to watc…
          <h2>Local SEO for estate agents – a quick guide
          <h2>DIGITAL MARKETING: What is the future of SEO for e…
          <h2>EXPLAINED: The impact of domain authority on estat…
          <h2>‘Young ambitious estate agents face too many barri…
          <h2>A truly extraordinary week for lettings M&A
          <h2>When will the value of a residential sales busines…
          <h2>Compliance complexity – letting agents must take i…
          <h2>COMMENT: “Full employment protection works for nob…
          <h2>COMMENT: Banning ‘rent in advance’ sounds noble, b…
          <h2>BLOG: REA’s attempt to buy Rightmove is no surpris…
          <h2>‘This petty deposit dispute shows why landlords ne…
          <h2>OPINION: Weak policing of bad landlords is the pro…
          <h2>ANALYSIS: Minister finally listens to common sense…
               <h3>Charity
          <h2>Estate agent serves up Christmas dinner for 950 fa…
          <h2>Tenants donate thousands to homelessness charity
          <h2>INTERVIEW: ‘This is what Agents Giving fundraising…
          <h2>Estate agency charity foundation donates record am…
          <h2>Sister London estate agencies join forces to colle…
          <h2>Property auctioneer makes extreme marathon bid
               <h3>Movers & Shakers
          <h2>Gillian Grace joins Countrywide Surveying Services
          <h2>Northern estate agency launches unusual in-house s…
          <h2>New Client Accounts Manager at John D Wood & Co
          <h2>Iain Powis joins leading property consultancy
                    <h4>Sign in
                    <h4>‘More women should be speaking at property confere…
                    <h4>‘Rent in advance is widespread and needs to be ban…
                    <h4>‘Rent in advance is widespread and needs to be ban…
                    <h4>‘Rent in advance is widespread and needs to be ban…
               <h3>Receive our daily newsletter
          <h2>November issue is online now
          <h2>Property experts and MPs slam Ministers over faili…
          <h2>Reshuffle latest: Lee Rowley appointed as Housing …
          <h2>Long-term renting trend ‘is big opportunity for le…
          <h2>SDLT and inheritance tax cuts main industry hopes …
          <h2>The value of brand
          <h2>Check this out
                    <h4>Privacy Overview

The headings on your page are not in the correct order!

0 / 1

Number of headings: 65

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 59

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: OK

Well done! All the images on your page have a filled in caption (alt attribute).

1 / 1

Number of links:

Number of internal follow links: 221
Number of internal nofollow links: 1

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:

Number of external follow links: 4
Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 1

Your page contains iframe tags, consider replacing them.

0 / 1

Page icon: -

Your page does not have the page icon filled in.

0 / 1

Page icon for Apple: -

Your page does not have the page icon filled in for Apple devices.

0 / 2

Paragraphs: Paragraphs contain text of 1999 characters. The length of all text on the page is 12021 characters.

Less than half of all text on the page is in paragraphs. Consider using paragraphs for text placement.

0 / 1

Redundant content: The page contains content in the comments: 'Shortcodes Ultimate custom CSS - end ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1

Achieved score:

14 / 24

HTML 5

Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: OK

Well done! Yours has the content divided into sections.

1 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1

Achieved score:

6 / 6

Tags for social networks

Language settings: en_GB

Well done! Your page has the language tag set correctly.

1 / 1

Content type settings: article

Well done! Your page has the correct tag for the page content type.

1 / 1

URL settings: https://thenegotiator.co.uk/

Well done! Your page has the correct tag for the page URL.

2 / 2

Page Title: Home

Well done! Your page has the correct page title tag and the title is the appropriate size.

2 / 2

Page description:

Your page has a page description tag set, but its value is less than 50 characters. Consider extending it.

1 / 2

Setting the cover image: -

Your page does not have the correct tag value for the page title image!

0 / 2

Achieved score:

7 / 10

Keyword analysis

Number of words per page: 1874

Well done! Your page contains enough words. There are '1874' of words on the page.

2 / 2

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:

	total number	in the caption	in the description	in the headings
2025	31x	0x	0x	3x
your	23x	0x	0x	0x
agents	17x	0x	0x	11x
estate	17x	0x	0x	13x
property	16x	0x	0x	13x
cookies	15x	0x	0x	0x
more	15x	0x	0x	1x
2024	13x	0x	0x	1x
read	13x	0x	0x	0x
market	11x	0x	0x	2x

In the title, description and headings you have few key consider adding them.

0 / 0

Achieved score:

3 / 3

Loading resources

Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 52.3 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:

Linked files
https://thenegotiator.co.uk/	52.3 kB
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https://thenegotiator.co.uk/comments/feed/	3.8 kB
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https://thenegotiator.co.uk/wp-content/plugins/login-with-ajax/templates/widget.css?ver=4.3	2.3 kB
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https://thenegotiator.co.uk/wp-content/themes/jannah/assets/css/fontawesome.css?ver=7.3.9	13.4 kB
https://thenegotiator.co.uk/wp-content/themes/jannah/assets/ilightbox/dark-skin/skin.css?ver=7.3.9	3.3 kB
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https://thenegotiator.co.uk/wp-content/themes/jannah-child/stylescss.css?ver=6.7.1	1.2 kB
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https://thenegotiator.co.uk/	52.3 kB
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https://thenegotiator.co.uk/wp-content/plugins/userfeedback-lite/assets/vue/css/frontend.css?ver=1.3.0	4.7 kB
Linked script files
https://thenegotiator.co.uk/wp-includes/js/jquery/jquery.min.js?ver=3.7.1	31.4 kB
https://thenegotiator.co.uk/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1	5.9 kB
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https://thenegotiator.co.uk/wp-content/plugins/buddypress-recaptcha/public/js/recaptcha-for-buddypress-public.js?ver=1.0.0	1.5 kB
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https://thenegotiator.co.uk/wp-content/plugins/advanced-ads/public/assets/js/advanced.min.js?ver=1.56.1	3.7 kB
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https://thenegotiator.co.uk/wp-content/plugins/login-with-ajax/ajaxify/ajaxify.js?ver=4.3	2.0 kB
https://thenegotiator.co.uk/wp-includes/js/jquery/ui/core.min.js?ver=1.13.3	8.1 kB
https://thenegotiator.co.uk/wp-includes/js/jquery/ui/datepicker.min.js?ver=1.13.3	11.9 kB
https://thenegotiator.co.uk/wp-includes/js/jquery/ui/tooltip.min.js?ver=1.13.3	3.2 kB
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https://thenegotiator.co.uk/wp-content/plugins/q2w3-fixed-widget/js/frontend.min.js?ver=6.2.3	6.5 kB
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Linked image files
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https://thenegotiator.co.uk/wp-content/uploads/2025/02/Rachel-Reeves-and-Ferrari-150x150.jpg	8.2 kB
/wp-content/uploads/2024/03/The-Negotiator-Logo-No-strapline-860px.svg	3.5 kB
https://thenegotiator.co.uk/wp-content/uploads/2023/11/The-Negotiator-Magazine-November-2023-160px.jpg	31.7 kB
https://thenegotiator.co.uk/wp-content/uploads/2023/11/Timothy-Douglas2.png	95.9 kB
https://thenegotiator.co.uk/wp-content/uploads/2023/11/brecon-powys-wales-fi.jpg	70.1 kB
https://thenegotiator.co.uk/wp-content/uploads/2022/09/lee-rowley-fi.jpg	18.5 kB
https://thenegotiator.co.uk/wp-content/uploads/2023/11/jonathan-morgan-fi.jpg	42.3 kB
https://thenegotiator.co.uk/wp-content/uploads/2023/11/jeremy-hunt-downing-st.jpg	36.5 kB
https://thenegotiator.co.uk/wp-content/uploads/2023/11/brand-marketing.jpg	50.5 kB
https://thenegotiator.co.uk/wp-content/uploads/2023/11/inventories.jpg	30.0 kB
TOTAL	2 258.1 kB

Well done! Your page, including the source code, is a reasonable 2 310.4 kB size.

2 / 2

Number of requests: 127

Your page needs more than 30 of additional HTTP requests to load. Consider optimizing its number.

0 / 1

Achieved score:

4 / 5

Other

Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: It is used

Well done! Your site uses GTM.

2 / 2

Links to error pages: Excludes

Note: Only 30 of randomly selected internal links were tested. Your page contains 222 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1

Achieved score:

4 / 6

SEO test result

View the SEO test log Download the SEO test report

Achieved score:

(45 / 65)

69.2 %

Our type for linkbuilding

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Loading the page

URL address (destination address in case of redirection):
https://thenegotiator.co.uk/

Retrieved from:
4. 2. 2025 08:34

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 0

Well done! The URL goes directly to your content.

2 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: Error

Obě adresy 'https://thenegotiator.co.uk' a 'https://www.thenegotiator.co.uk' jsou dostupné. Jedná se o duplicitní obsah, jednu z adres přesměrujte na druhou.

0 / 1

URL length: 28 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: -

There is a robots.txt file uploaded on your site, but the sitemap address is not filled in.

1 / 2

Sitemap: -

The site map address is not filled in the robots.txt file.

0 / 2

Achieved score:

7 / 11

Content analysis

Character set settings: UTF-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 71 - 95 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en-GB

Great! Your page is set to the language used.

1 / 1

Meta title: Home - The Negotiator

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: -

Your page does not have the correct meta description!

0 / 2

H1 heading:
<h1>The Negotiator - The essential site for residential agents</h1>

Well done! Your page contains H1 heading.

2 / 2

The headings on your page are not in the correct order!

0 / 1

Number of headings: 65

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 59

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: OK

Well done! All the images on your page have a filled in caption (alt attribute).

1 / 1

Number of links:

Number of internal follow links: 221
Number of internal nofollow links: 1

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:

Number of external follow links: 4
Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 1

Your page contains iframe tags, consider replacing them.

0 / 1

Page icon: -

Your page does not have the page icon filled in.

0 / 1

Page icon for Apple: -

Your page does not have the page icon filled in for Apple devices.

0 / 2

Paragraphs: Paragraphs contain text of 1999 characters. The length of all text on the page is 12021 characters.

Less than half of all text on the page is in paragraphs. Consider using paragraphs for text placement.

0 / 1

Redundant content: The page contains content in the comments: 'Shortcodes Ultimate custom CSS - end ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1

Achieved score:

14 / 24

HTML 5

Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: OK

Well done! Yours has the content divided into sections.

1 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1

Achieved score:

6 / 6

Tags for social networks

Language settings: en_GB

Well done! Your page has the language tag set correctly.

1 / 1

Content type settings: article

Well done! Your page has the correct tag for the page content type.

1 / 1

URL settings: https://thenegotiator.co.uk/

Well done! Your page has the correct tag for the page URL.

2 / 2

Page Title: Home

Well done! Your page has the correct page title tag and the title is the appropriate size.

2 / 2

Page description:

Your page has a page description tag set, but its value is less than 50 characters. Consider extending it.

1 / 2

Setting the cover image: -

Your page does not have the correct tag value for the page title image!

0 / 2

Achieved score:

7 / 10

Keyword analysis

Number of words per page: 1874

Well done! Your page contains enough words. There are '1874' of words on the page.

2 / 2

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:

	total number	in the caption	in the description	in the headings
2025	31x	0x	0x	3x
your	23x	0x	0x	0x
agents	17x	0x	0x	11x
estate	17x	0x	0x	13x
property	16x	0x	0x	13x
cookies	15x	0x	0x	0x
more	15x	0x	0x	1x
2024	13x	0x	0x	1x
read	13x	0x	0x	0x
market	11x	0x	0x	2x

In the title, description and headings you have few key consider adding them.

0 / 0

Achieved score:

3 / 3

Loading resources

Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 52.3 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:

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Linked script files
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https://thenegotiator.co.uk/wp-content/uploads/2023/11/jeremy-hunt-downing-st.jpg	36.5 kB
https://thenegotiator.co.uk/wp-content/uploads/2023/11/brand-marketing.jpg	50.5 kB
https://thenegotiator.co.uk/wp-content/uploads/2023/11/inventories.jpg	30.0 kB
TOTAL	2 258.1 kB

Well done! Your page, including the source code, is a reasonable 2 310.4 kB size.

2 / 2

Number of requests: 127

Your page needs more than 30 of additional HTTP requests to load. Consider optimizing its number.

0 / 1

Achieved score:

4 / 5

Other

Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: It is used

Well done! Your site uses GTM.

2 / 2

Links to error pages: Excludes

Note: Only 30 of randomly selected internal links were tested. Your page contains 222 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1

Achieved score:

4 / 6

SEO test result

View the SEO test log Download the SEO test report

Achieved score:

(45 / 65)

69.2 %

SEO test result

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Content analysis

HTML 5

Tags for social networks

Keyword analysis

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Other

SEO test result

Our type for linkbuilding

Contact form

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Content analysis

HTML 5

Tags for social networks

Keyword analysis

Loading resources

Other

SEO test result