SEO test result

Last tested URL from domain dur.ac.uk:

https://dur.ac.uk

Loading the page

URL address (destination address in case of redirection):
https://dur.ac.uk/

Retrieved from:
14. 1. 2025 12:08

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 0

Well done! The URL goes directly to your content.

2 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: Error

Obě adresy 'https://dur.ac.uk' a 'https://www.dur.ac.uk' jsou dostupné. Jedná se o duplicitní obsah, jednu z adres přesměrujte na druhou.

0 / 1

URL length: 18 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://dur.ac.uk/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: https://www.durham.ac.uk/sitemap-en.xml

Well done! Your site contains a valid XML sitemap.

2 / 2

Achieved score:

10 / 11

Content analysis

Character set settings: UTF-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 111 - 135 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en-gb

Great! Your page is set to the language used.

1 / 1

Meta title: Durham University

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: Durham University Homepage

The meta description has less than 50 of characters. Your page has a meta description set, but it is too short.

1 / 2

H1 heading: -

Your page does not contain an H1 level heading!

0 / 2

Order of headings:
          <h2>Study sub-menu
          <h2>Wider Student Experience sub-menu
          <h2>Student Support sub-menu
          <h2>Research & Business sub-menu
          <h2>Global Durham sub-menu
          <h2>Visit Us sub-menu
          <h2>Join our Postgraduate Online Open Days
          <h2>Find a course
               <h3>Discover
               <h3>Excellence in Entrepreneurship
               <h3>Welcome to all new alumni
               <h3>Excellence in Entrepreneurship
               <h3>Welcome to all new alumni
          <h2>Your next steps
               <h3>Undergraduate Study
               <h3>Postgraduate Study
               <h3>Chat To Us
               <h3>Open Days
               <h3>Undergraduate Study
               <h3>Postgraduate Study
               <h3>Chat To Us
               <h3>Open Days
          <h2>Events in the Middle East: support and assistance …
          <h2>Research Impact at Durham
          <h2>What's new?
               <h3>Congratulations to all our graduating students
               <h3>His Majesty The King’s New Year Honours List 2025
               <h3>Spotlight on: Professor Stephen Gorard - championi…
               <h3>Harnessing AI to respond to the global threat of a…
               <h3>Celebrating success and looking ahead: careers opp…
               <h3>Royal Astronomical Society honours Durham scientis…
               <h3>Durham researcher informs UK energy security and A…
               <h3>Congratulations to all our graduating students
               <h3>His Majesty The King’s New Year Honours List 2025
               <h3>Spotlight on: Professor Stephen Gorard - championi…
               <h3>Harnessing AI to respond to the global threat of a…
               <h3>Celebrating success and looking ahead: careers opp…
               <h3>Royal Astronomical Society honours Durham scientis…
               <h3>Durham researcher informs UK energy security and A…
               <h3>Breakthrough technique to stop irregular heartbeat…
               <h3>Archaeologists unearth ‘lost house’ and unusual it…
               <h3>Red advantage fades in power
               <h3>Breakthrough technique to stop irregular heartbeat…
               <h3>Archaeologists unearth ‘lost house’ and unusual it…
               <h3>Red advantage fades in power
               <h3>Investing in the next generation of environmental …
               <h3>Leading figures awarded honorary degrees
               <h3>Durham University tops Movember fundraising leader…
               <h3>Investing in the next generation of environmental …
               <h3>Leading figures awarded honorary degrees
               <h3>Durham University tops Movember fundraising leader…
               <h3>Adelaide by Genevieve Wheeler: a ‘sad girl novel’ …
               <h3>Why there’s no such thing as normal in child devel…
               <h3>Utopian thinking – when the future meets the past
               <h3>Adelaide by Genevieve Wheeler: a ‘sad girl novel’ …
               <h3>Why there’s no such thing as normal in child devel…
               <h3>Utopian thinking – when the future meets the past
               <h3>Partnering with the Foundation of Light to benefit…
               <h3>Explore January's Community Newsletter
               <h3>Driving regional growth and promoting wellbeing
               <h3>Partnering with the Foundation of Light to benefit…
               <h3>Explore January's Community Newsletter
               <h3>Driving regional growth and promoting wellbeing
          <h2>Upcoming events
               <h3>Crazy for You
               <h3>Small and medium-sized enterprise careers fair
               <h3>Durham Drama Festival 2025
               <h3>MBA Open Evening
               <h3>Crazy for You
               <h3>Small and medium-sized enterprise careers fair
               <h3>Durham Drama Festival 2025
               <h3>MBA Open Evening
          <h2>From our Student Blogs:
          <h2>Sustainability at Durham

The headings on your page are not in the correct order!

0 / 1

Number of headings: 74

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 64

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: OK

Well done! All the images on your page have a filled in caption (alt attribute).

1 / 1

Number of links:

Number of internal follow links: 159
Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:

Number of external follow links: 18
Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 2

Your page contains iframe tags, consider replacing them.

0 / 1

Page icon: The page icon is filled in

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: The page icon is filled in

Well done! Your page has the page icon filled in for Apple devices.

2 / 2

Paragraphs: Paragraphs contain text of 1693 characters. The length of all text on the page is 15629 characters.

Less than half of all text on the page is in paragraphs. Consider using paragraphs for text placement.

0 / 1

Redundant content: The page contains content in the comments: 'Funnelback autocompletion ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1

Achieved score:

16 / 24

HTML 5

Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: NO

Your page is not divided into sections. Consider dividing your content into section tags.

0 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1

Achieved score:

5 / 6

Tags for social networks

Language settings: -

Your page does not have the correct tag value for the page language!

0 / 1

Content type settings: website

Well done! Your page has the correct tag for the page content type.

1 / 1

URL settings: -

Your page does not have the correct tag value for the page URL!

0 / 2

Page Title: -

Your page doesn't have the correct page title tag value!

0 / 2

Page description: -

Your page does not have the correct tag value for the page description!

0 / 2

Setting the cover image: -

Your page does not have the correct tag value for the page title image!

0 / 2

Achieved score:

1 / 10

Keyword analysis

Number of words per page: 2338

Well done! Your page contains enough words. There are '2338' of words on the page.

2 / 2

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:

	total number	in the caption	in the description	in the headings
durham	51x	1x	1x	13x
research	40x	0x	0x	2x
news	31x	0x	0x	0x
2025	26x	0x	0x	6x
student	24x	0x	0x	3x
submenu	18x	0x	0x	6x
university	16x	1x	1x	2x
global	12x	0x	0x	3x
january	12x	0x	0x	0x
business	12x	0x	0x	1x

In the table you will find a list of words that might be worth considering adding to the title, description or headings.

0 / 0

Achieved score:

3 / 3

Loading resources

Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 21.2 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:

Linked files
/media/durham-university/site-assets/css/style-durham-20231018.css	257.2 kB
/media/durham-university/site-assets/css/swiper.css	3.3 kB
/media/durham-university/site-assets/css/perfect-scrollbar.css	0.7 kB
/media/durham-university/site-assets/image/favicons/apple-touch-icon.png	2.0 kB
/media/durham-university/site-assets/image/favicons/favicon.svg	14.8 kB
/media/durham-university/site-assets/image/favicons/favicon-32x32.png	0.5 kB
/media/durham-university/site-assets/image/favicons/favicon-16x16.png	0.3 kB
/media/durham-university/site-assets/image/favicons/safari-pinned-tab.svg	17.9 kB
Linked script files
/media/durham-university/site-assets/js/emergency.js	2.0 kB
/media/durham-university/site-assets/js/dependencies-20231018.js	79.5 kB
/media/durham-university/site-assets/js/app-20231018.js	5.9 kB
Linked image files
/media/durham-university/site-assets/image/logo-dark.svg	16.7 kB
/media/durham-university/site-assets/image/logo-white.svg	16.6 kB
/media/durham-university/homepage/discover-boxes/Welcome-to-new-alumni-2025.png	1 221.8 kB
/media/durham-university/homepage/UG-Study-Purple-Icon.png	17.0 kB
/media/durham-university/site-assets/image/logo-dark.svg	16.7 kB
TOTAL	1 672.8 kB

Well done! Your page, including the source code, is a reasonable 1 694.0 kB size.

2 / 2

Number of requests: 16

Well done! Your page needs a reasonable number of requests to load.

1 / 1

Achieved score:

5 / 5

Other

Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: It is used

Well done! Your site uses GTM.

2 / 2

Links to error pages: Excludes

Note: Only 30 of randomly selected internal links were tested. Your page contains 159 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1

Achieved score:

4 / 6

SEO test result

View the SEO test log Download the SEO test report

Achieved score:

(44 / 65)

67.7 %

Our type for linkbuilding

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info@seolight.com

Loading the page

URL address (destination address in case of redirection):
https://dur.ac.uk/

Retrieved from:
14. 1. 2025 12:08

Status code: 200

Well done! Your URL returns a successful HTTP status code.

1 / 1

Content type: text/html

Well done! Your URL returns content in HTML format.

1 / 1

Number of redirects: 0

Well done! The URL goes directly to your content.

2 / 2

Protocol: https

Well done! The URL uses the encrypted HTTPS protocol.

1 / 1

Redirect to: Error

Obě adresy 'https://dur.ac.uk' a 'https://www.dur.ac.uk' jsou dostupné. Jedná se o duplicitní obsah, jednu z adres přesměrujte na druhou.

0 / 1

URL length: 18 of characters

Well done! Your URL is a reasonable length.

1 / 1

File robots.txt: https://dur.ac.uk/robots.txt

Well done! Your site contains a robots.txt file with the sitemap address filled in.

2 / 2

Sitemap: https://www.durham.ac.uk/sitemap-en.xml

Well done! Your site contains a valid XML sitemap.

2 / 2

Achieved score:

10 / 11

Content analysis

Character set settings: UTF-8

Well done! Your page has the correct character set.

1 / 1

Meta tag position with character set: 111 - 135 B

Well done! The character set settings are located in the first 1024 bytes of your page.

1 / 1

Language: en-gb

Great! Your page is set to the language used.

1 / 1

Meta title: Durham University

Well done! Your page has set a reasonably long headline.

2 / 2

Meta description: Durham University Homepage

The meta description has less than 50 of characters. Your page has a meta description set, but it is too short.

1 / 2

H1 heading: -

Your page does not contain an H1 level heading!

0 / 2

The headings on your page are not in the correct order!

0 / 1

Number of headings: 74

Your page contains more than 20 of headlines.

0 / 1

Length of headings: OK

Well done! Your page contains only reasonably long headlines.

1 / 1

Number of pictures: 64

Well done! Your page contains pictures.

1 / 1

Number of pictures without description: OK

Well done! All the images on your page have a filled in caption (alt attribute).

1 / 1

Number of links:

Number of internal follow links: 159
Number of internal nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of links:

Number of external follow links: 18
Number of external nofollow links: 0

Well done! Your site contains a good amount of internal follow links.

2 / 2

Number of iframe tags: 2

Your page contains iframe tags, consider replacing them.

0 / 1

Page icon: The page icon is filled in

Well done! Your page has filled in the page icon.

1 / 1

Page icon for Apple: The page icon is filled in

Well done! Your page has the page icon filled in for Apple devices.

2 / 2

Paragraphs: Paragraphs contain text of 1693 characters. The length of all text on the page is 15629 characters.

Less than half of all text on the page is in paragraphs. Consider using paragraphs for text placement.

0 / 1

Redundant content: The page contains content in the comments: 'Funnelback autocompletion ...'.

There is redundant content in the comments section of the page. Please consider removing this redundant content.

0 / 1

Achieved score:

16 / 24

HTML 5

Using HTML 5: OK

Well done! Your page uses the HTML 5 standard.

1 / 1

Using headers: OK

Well done! Yours contains the header.

1 / 1

Use of footers: OK

Well done! Yours contains a footer.

1 / 1

Using navigation: OK

Well done! Yours includes navigation.

1 / 1

Division of content into sections: NO

Your page is not divided into sections. Consider dividing your content into section tags.

0 / 1

Obsolete elements: -

Well done! Your page does not contain any outdated HTML elements.

1 / 1

Achieved score:

5 / 6

Tags for social networks

Language settings: -

Your page does not have the correct tag value for the page language!

0 / 1

Content type settings: website

Well done! Your page has the correct tag for the page content type.

1 / 1

URL settings: -

Your page does not have the correct tag value for the page URL!

0 / 2

Page Title: -

Your page doesn't have the correct page title tag value!

0 / 2

Page description: -

Your page does not have the correct tag value for the page description!

0 / 2

Setting the cover image: -

Your page does not have the correct tag value for the page title image!

0 / 2

Achieved score:

1 / 10

Keyword analysis

Number of words per page: 2338

Well done! Your page contains enough words. There are '2338' of words on the page.

2 / 2

The most common words on your site should include your keywords.

1 / 1

Keyword consistency:

	total number	in the caption	in the description	in the headings
durham	51x	1x	1x	13x
research	40x	0x	0x	2x
news	31x	0x	0x	0x
2025	26x	0x	0x	6x
student	24x	0x	0x	3x
submenu	18x	0x	0x	6x
university	16x	1x	1x	2x
global	12x	0x	0x	3x
january	12x	0x	0x	0x
business	12x	0x	0x	1x

In the table you will find a list of words that might be worth considering adding to the title, description or headings.

0 / 0

Achieved score:

3 / 3

Loading resources

Using gzip compression: The web server uses gzip compression

Well done! Your server uses gzip compresses.

1 / 1

Page size: 21.2 kB

Well done! Your page is a reasonable size.

1 / 1

Files to load:

Linked files
/media/durham-university/site-assets/css/style-durham-20231018.css	257.2 kB
/media/durham-university/site-assets/css/swiper.css	3.3 kB
/media/durham-university/site-assets/css/perfect-scrollbar.css	0.7 kB
/media/durham-university/site-assets/image/favicons/apple-touch-icon.png	2.0 kB
/media/durham-university/site-assets/image/favicons/favicon.svg	14.8 kB
/media/durham-university/site-assets/image/favicons/favicon-32x32.png	0.5 kB
/media/durham-university/site-assets/image/favicons/favicon-16x16.png	0.3 kB
/media/durham-university/site-assets/image/favicons/safari-pinned-tab.svg	17.9 kB
Linked script files
/media/durham-university/site-assets/js/emergency.js	2.0 kB
/media/durham-university/site-assets/js/dependencies-20231018.js	79.5 kB
/media/durham-university/site-assets/js/app-20231018.js	5.9 kB
Linked image files
/media/durham-university/site-assets/image/logo-dark.svg	16.7 kB
/media/durham-university/site-assets/image/logo-white.svg	16.6 kB
/media/durham-university/homepage/discover-boxes/Welcome-to-new-alumni-2025.png	1 221.8 kB
/media/durham-university/homepage/UG-Study-Purple-Icon.png	17.0 kB
/media/durham-university/site-assets/image/logo-dark.svg	16.7 kB
TOTAL	1 672.8 kB

Well done! Your page, including the source code, is a reasonable 1 694.0 kB size.

2 / 2

Number of requests: 16

Well done! Your page needs a reasonable number of requests to load.

1 / 1

Achieved score:

5 / 5

Other

Responsiveness: It is responsive

Well done! Your page is responsive and uses the viewport meta tag.

1 / 1

Using schema.org: Unused

Your site does not use schema.org, consider using structured data.

0 / 2

Using Google Tag Manager: It is used

Well done! Your site uses GTM.

2 / 2

Links to error pages: Excludes

Note: Only 30 of randomly selected internal links were tested. Your page contains 159 of internal links.

Well done! Your page does not contain links to error pages.

1 / 1

Achieved score:

4 / 6

SEO test result

View the SEO test log Download the SEO test report

Achieved score:

(44 / 65)

67.7 %

SEO test result

Loading the page

Content analysis

HTML 5

Tags for social networks

Keyword analysis

Loading resources

Other

SEO test result

Our type for linkbuilding

Contact form

Loading the page

Content analysis

HTML 5

Tags for social networks

Keyword analysis

Loading resources

Other

SEO test result